• The bottling, packaging, and fossil fuels industries have, for decades, been successfully influencing environmental policy by deceiving the public about their products.

  • It is time to fight back against the self-serving propaganda, designed to protect industry profits at the expense of human health, Earth's ecosystems, and global climate.

  • This is a prototype for a media campaign that directly addresses the misinformation, deception, and weasel-words of the plastics industry.

  • This is counter-propaganda: calling out the industry on their deceptive and unethical advertising tactics, using humor, ridicule, and the truth.

  • This is a campaign designed to be targeted at multiple audiences, through audience-appropriate media channels, utilizing a shared set of media assets.

 

  • Video designed to undermine industry propaganda.

    Slick attempts to greenwash brands and divert the public away from the issues can be turned against their creators, and attention directed towards the truth.

  • My Image

    A cast of characters.

    Animated avatars, as seen in the video, that can say things that human actors cannot. Motion graphics like flying plastic bottles. Key messaging such as "plastic recycling is a lie". All of these become the characters of the campaign that can be leveraged across media assets and media platforms; driving home the message.

  • All social media and other instantiations of the campaign lead to a website where information can be distributed resources acquired, and action taken.

  • I am a visual artist and media producer with a deep background in information technology implementation and marketing. I am passionate about celebrating and protecting the beauty of this earth and all of its people. I am looking to join forces with organizations that share this passion.